Best Reasons Why Homestaging Matters
Staging a home makes it easier for buyers to recognize when a house meets their expectations, while a lack of staging could mean that a buyer is unable to visualize the space—and what it can become—in relation to their vision. More than 80% of real estate agents representing buyers said staging made it easier for their buyers to see themselves in the home, And 23% of agents said that home staging led to increased offers between 1% and 5% compared to similar homes that weren't staged.
If you want to sell a home quickly and for the best possible price, staging is one of the easiest ways to make it happen. Staging a home ensures that buyers see it in its very best light, and can help illustrate what a property can offer without requiring a complete makeover. And in an industry where making a great first impression can make all the difference, it’s easy to see how staging has become such an integral part of the selling process.
Staging a Home: Stats and Benefits
How staging a home offers benefits for both sellers and buyers. There’s a lot of good stuff in there to unpack, but let’s look at some of the specific statistics around home staging and its role in an efficient home sale. Staging a home makes it easier for buyers to recognize when a house meets their expectations, while a lack of staging could mean that a buyer is unable to visualize the space—and what it can become—in relation to their vision. More than 80% of real estate agents representing buyers said staging made it easier for their buyers to see themselves in the home, And 23% of agents said that home staging led to increased offers between 1% and 5% compared to similar homes that weren't staged.
Buyers know what they want
74 percent of real estate agent respondents on home staging said that buyers know what they want in an ideal home before they ever get started on their search.
Staging a home makes it easier for buyers to recognize when a house meets their expectations, while a lack of staging could mean that a buyer is unable to visualize the space—and what it can become—in relation to their vision. Among respondents, 40% said that home staging had an effect on most buyers’ views of a home, versus just 6% who said it made no difference.
Staging focuses on the potential, not the present
Designing and living in a home is innately personal, and there’s a lot of variance out there in terms of style and taste. But it’s the buyer, and not the seller, who the home has to appeal to most while it’s on the market.
According to 83% of buyers’ agents, staging a home makes it easier for a buyer to visualize the property as a future home. Meanwhile, 38% of buyers’ agents say that staging made buyers more likely to go for a showing at a home they saw listed online.
Considering that half the battle of selling a home is just getting buyers in the door, it makes sense that staging would be a major help. Because while you can’t predict what everyone’s taste is going to be, you can stage a home so that it has much more broad appeal and is more likely to be attractive to potential buyers.
Staging prioritizes key spaces
All rooms in a house aren’t equal when it comes to the importance of staging, says the NAR report. While 47% of buyers’ agents note that seeing a staged living room is important to their client, just 19% buyers’ agents say the same for bathrooms and 8% for guest bedrooms.
This is good news for sellers, who may have limited resources to put toward a full staging. Knowing what rooms are important (the next three after living rooms are master bedrooms, kitchens, and dining rooms) allows sellers to prioritize specific areas when staging to make the biggest impact for the least amount of work—all while avoiding those rooms that don’t appear to make much of a difference.
Staging can increase the value of a home
If you’re not convinced yet that staging a home is crucial, this might be the kicker. One-quarter of buyers’ agents told the NAR that staging increased the offering price by 1% to 5% compared to homes that weren’t staged. Among sellers’ agents, 22% say the same and 17% say it actually increased the offering price by 6% to 10%.
Notably, 0% of sellers’ agents and only 1% of buyers’ agents said that staging had a negative impact on offering price. With nothing to lose and a lot to possibly gain, it stands to reason that staging is worth the effort. This is likely even more true for homes with unique or highly specific décor.
Staging can decrease the amount of time a home is on the market
No seller wants to find themselves sitting on a stale listing. The longer a home sits on the market, the harder it can be to sell, meaning there’s a lot of incentive to get your home sold in as few days as possible. 28 percent of sellers’ agents note a slight decrease in days on the market for staged homes, and 25% report a substantial decrease. Only 12% of sellers’ agents reported that staging a home had no effect on days on the market.As for why staged homes tend to sell faster, it basically just comes down to the points listed above: staging helps buyers evaluate whether they can see themselves in a property and what the potential for the space is. And it can be a lot more productive than expecting them to do the heavy mental lifting themselves.
A quicker and more profitable sale.
Staged homes may sell two to three times faster than homes that haven't received a special touch. The average offers may increase by up to 15% compared to homes with no staging. This means that you'll get faster and higher profits on your property.
How Much Does Staging a Home Cost?
Effective staging doesn’t have to cost an arm and a leg. It will depends on how much you would like to make changes, around USS500 or up and this cost can easily be recouped if it leads to an increase in the home’s value. As for who’s paying the price, many sellers’ agents take on the task (and the cost) of staging themselves, since it can make their jobs a lot easier in the long run. And in some cases it’s the seller who pays for staging, either putting that money toward hiring a professional staging service or tackling improvements on their own.
If you want to sell your home as quickly as possible, you need to make use of these home staging tips. By taking the time and effort to stage your home right, you’ll end up finding a buyer much more easily than you may have expected.
Source: Moving.com
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